7 Essential Types of Pages Your E-Commerce Store Needs
2 minute read
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June 28, 2020

There's no time like the present to start ane-commerce store. According to Statista, over two billion consumers purchase products over the internet in 2020. As consumer sentiment shifts away from brick-and-mortar retail, you can capitalize on this trend by starting an e-commerce store. There Are several types of pages, however, your e-commerce store needs. By including them in your e-commerce store's design, you'll achieve a greater level of success

 

1) Product

 

Product pages are the foundation of all ecommerce stores. No matter what products you intend to sell, you'll need to create pages for them. Product pages are those that contain the details about specific product. They showcase a given product while conveying its specifications, benefits, price and other information to shoppers.

 

Product pages should be equipped with at least one call-to-action (CTA) button. You can use an "Add to Cart" button, for instance, or you can use both an "Add to Cart" and a "BuyNow" button. CTAs such as these instruct shoppers to make a purchase, resulting in higher conversion rates for product pages.

 

2) Category

 

In addition to product pages, your ecommerce store needs category pages. Category pages are designed to help shoppers find products more easily. They consist of a feed of related product listings. Rather than navigating to each product page, shoppers can visit a category page to find a specific product.

 

Category pages should follow a hierarchical format. In other words, you should create broad parent-level category pages while placing relevant and more specific category pages under them. Hierarchical category pages allow shoppers to move up and down levels, thereby helping them find the right products to purchase.

 

3) Return Policy

 

You're bound to receive return requests. While Returns occur with all retail businesses, they are more common with online retail businesses. Research conducted by Inevesp found that consumers are roughly three times more likely to return products purchased over the internet as opposed to those purchased at a brick-and-mortar store. With a return policy page, you can tell let customers know how to request a return.

 

Your e-commerce store's return policy store page should explain the steps to returning a product for a refund or exchange, such as printing out a prepaid shipping label and mailing the product to your store's fulfillment center. It should also explain the time frame during which customers can request a return. Some e-commerce stores offer free 14-day returns, whereas others free offer 30-day returns.

 

4) Contact

 

A contact page is a must-have element for an effective e-commerce store. It serves as the basis for communications between your e-commerce store and its audience. Maybe a shopper wants to know if you have a specific product in stock, or perhaps a customer needs assistance using a purchased product. To communicate with your e-commerce store, they'll typically visit the contact page.

 

When creating a contact page for your ecommerce store, be sure to include methods of contact. You can include an email form,for example, alongside a support phone number. Some e-commerce stores offer live chat on their contact page as well. If a shopper or customer doesn't want to wait for an email response, he or she may call your e-commerce store or use its live chat feature.

 

5) About

 

You'll need to create an about page for your ecommerce store. An about page is a type of educational page that contains information about your e-commerce store and its origins. It serves as a storytelling platform. With an about page, you tell the story behind your e-commerce store and how it came to be.

 

Shoppers may visit the about page to learn about your e-commerce store before placing an order. If your e-commerce store has an interesting history, or if shares their same values, shoppers will feel more comfortable placing an order. An about page educates shoppers by telling your e-commerce store's story so that they'll feel more comfortable making purchases.

 

6) Customer Account

 

Another type of page your e-commerce store needs is customer account. Customer account pages are those that contain information about customers as well as features for managing their orders.

 

All e-commerce stores need customer account pages. It allows customers to sign up for an account so that their information is saved. Rather than entering their payment and shipping information each time they place an order, customers can simply log in to their account. Account Pages also allow customers to easily reorder products. Customers can log into their account, and in just a few mouse clicks, reorder a previously purchased product.

 

You should still offer guest checkouts, but creating customer account pages will lead to more returning customers. Fortunately, customer account pages are offered by most e-commerce builder platforms. If you use Shopify, for example, you can enable customer account pages by accessing the "Checkout" section under the"Settings" menu. In this section, you can choose to make customer accounts optional or required for checkouts.

 

7) Privacy Policy

 

Finally, you should create a privacy policy for your e-commerce store. A privacy policy page serves several purposes. It will ease shoppers' concerns regarding how their personal data is handled.

 

Some shoppers may fear that their names,addresses, phone numbers and other information could be sold to third parties.Therefore, they may not complete their checkouts. A privacy policy page will ease their concerns by explaining what type of personal data your ecommerce store collects from customers and how it uses that data.

 

In some cases, a privacy policy page is a legal requirement. The General Data Protection Regulation (GDPR) requires all businesses that operate in the European Union (EU) or collect personal datafrom EU residents to have a privacy policy page.

 

Your e-commerce store needs more than just product pages. It needs category pages, a return policy page, a contact page,an about page, customer account pages and a privacy policy page. By creating these essential pages, you'll set your e-commerce store on the path to greater success.

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We're MXNEY and we're determined to grow businesses. Our question is, should it be yours? 
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