Link Velocity: How to Grow Your Website's Inbound Link Profile
8 minute read
June 28, 2021

You can't ignore link velocity when performing search engine optimization (SEO). The number of inbound links your website has will affect its organic rankings. According to QuickSprout, in fact, inbound links account for 30 percent of Google's rankings algorithm, making them more impactful than all other ranking signals. Whether you're optimizing your website for Google or Bing, though, a high link velocity will increase your chances of success.


What Is Link Velocity?


Link velocity is the rate at which your website gains or loses inbound links during a specified time period. It can be positive, negative or neutral. A positive link velocity means your website gained more inbound links than what it lost during that time. A negative link velocity means your website lost more inbound links than what it gained. Neutral link velocity, on the other hand, means the total number of inbound links to your website didn't change.


You can measure link velocity by comparing how many inbound links your website had at the start of a specified time period to the number of inbound links it had at the end of that time period. If your website had 5,000 inbound links at the beginning of the previous month and 6,000 inbound links at the end of the previous month, for example, its link velocity for that month would be 20 percent. In other words, your website's inbound link profile grew by 20 percent.


Give Testimonials for B2B Services


If you use any business-to-business (B2B) services for your website, you may be able to acquire more inbound links by giving testimonials. Many B2B service providers publish testimonials from their clients. Maybe you use a marketing service, or perhaps you use a content delivery network (CDN).


Assuming you are happy with a B2B service, you can give the provider a testimonial that mentions your website. The provider may reward you for your testimonial by linking to your website.


Write Link-Worthy Articles


Contrary to widespread belief, you don't have to manually build all of your website's inbound links. You can acquire them automatically by writing link-worthy articles. If an article contains high-quality and valuable information that's relevant to another website's audience, the webmaster who runs that site may link to it. As your website earns more inbound links from these articles, its link velocity will increase.


Here are some tips for writing link-worthy articles:

•   Create a strong opening paragraph that grabs readers' attention.

•   Break up articles into small and easy-to-digest sections.

•   Add a table of content with jump links to each section.

•   Keep sentences concise and devoid of filler.

•   Align text with high-quality images.

•   Use whitespace to improve readability.

•   Avoid using salesy or promotional language.

•   Include relevant statistics with the appropriate citations.


Ask for Reciprocal Links


Reciprocal links can increase your website's link velocity. A reciprocal link is a type of inbound link. For an inbound link to be considered reciprocal, however, you must return the favor. Reciprocal Linking is essentially the exchange of inbound links between two websites. You'll link to another website, which links back to your website. As long you don't remove the link from your website, the other site should continue linking to your website.


Just remember to ask for reciprocal links from relevant websites. They won't offer much value if they originate from irrelevant websites. At the same time, reciprocal links are more difficult to acquire from irrelevant websites. Most websites will only agree to exchange links if your site has similar content, so focus your reciprocal linking efforts on relevant websites.


Search for Plain-Text Mentions


Another way to increase your website's link velocity is to search for plain-text mentions. Plain-text mentions consist of unlinked text references to your website. Rather than linking to one of your articles, another website may simply mention your site's brand name. With a little persuasion, as well as some luck, you can convert these plain-text mentions into inbound links.


Since they aren't formatted as links, plain-text mentions can be difficult to find. You can't find them using a link-checking tool. Instead, you'll have to search for plain-text mentions using Google. Google, enter your website's address or brand name wrapped around quotation marks. Some of the results may contain linked mentions, but you should see plain-text mentions in the results as well.


If you come across a plain-text mention on another website, email the webmaster to see if he or she will format it as alink. It never hurts to ask. You'll probably discover, in fact, that many webmasters will agree to link to your website if you ask.


Don't Change Your Domain


Try to avoid changing your website's domain. Whenever you change your website's domain, all of its inbound links will no longer count towards its link velocity. The links may still be present, but they'll point to the old domain that no longer serves as your website's digital home on the internet. As a result, you'll have to build your website's inbound links all over again.


If you're planning to change your website's domain, use a redirect. Redirecting the old domain to the new domain won't necessarily preserve your website's link velocity, but it will preserve some of the value of your site's inbound links.


Become a Guest Blogger


Guest blogging is a sure fire way to increase your website's link velocity. As a guest blogger, you can create content for other blogs. You won't receive monetary compensation for your work, but you will receive exposure and inbound links.


Different blogs have different guidelines for guest blogging. Some of them may require a specific length, for instance, orthey may require a specific writing style. Regardless, most blogs will allow you to include an author bio in your content. In the author bio, you can include a link to your website.


Your website's inbound links are bound to change. It may gain inbound links during some months and lose inbound links during other months. Link velocity is a reflection of these changes. With a consistently high link velocity, your website's profile of inbound links will continue to grow larger.

Do you want your ecommerce to
get funded?
We're MXNEY and we're determined to fund and grow ecom stores. Our question is, should it be yours? 
Do you want your ecommerce to
get funded?
We're MXNEY and we're determined to fund and grow ecom stores. Our question is, should it be yours? 
You may also like
Grow faster & scale your business
Get started
What's Popping