After having found success online retailing design furniture, Stori shifted focus to building its own furniture brand. However, covering production costs and bridging shipping time financially proved to be a burden on Stori’s cash flows. Stori needed funding to not only cover the long lead times putting pressure on the business’s liquidity but also finance the production of new furniture items to keep up with demand.
To date, MXNEY has funded Story with over 1.3 million DKK in growth capital securing funds to produce more inventory and bridge lead times allowing the company to keep up with demand. Now Stori sends over 12.000 packages annually to bring beautifully curated interior design items right onto your doorstep.
With MXNEY as a growth partner, 2021 will be the first year with a double-digit million turnover and the third-year consecutive year with triple-digit growth.