- Under 3 months
- First milestone started in June and was repaid by the end of August.
- About 2.5×
- Shop sales in June to August 2026 versus the same months in 2025.
- All on inventory
- Every payout went to stock: lunch boxes, steel bottles and mats.
- Then a larger draw
- Milestone 2 started the day milestone 1 closed, sized for the next run.
Where the capital went
Noui Noui makes placemats, lunch boxes and bottles for everyday family life. Every payout on the first two milestones was inventory. Nothing went to ads, a new site or an office.
- 01
Lunch boxes
Thousands of ABS boxes, paid in stages so the factory could start.
- 02
Steel bottles
Several thousand 350 ml bottles across the animal designs.
- 03
Mats and pillows
PVC placemats in new sizes, plus inflatable pillows for the range.
How it ran
Revenue-based funding meant they could take stock when the factory needed a deposit, then repay a share of daily sales as the boxes and bottles went out. When the first milestone cleared, the next one was already waiting.
May 2026
They join Mxney
The agreement is signed at the end of May. First milestone starts in June.
June to August
Stock lands, sales lift
Payouts go to the factory. Summer sales run about two and a half times last year.
31 August
Milestone 1 is repaid
Under three months. Milestone 2 opens the same day, larger than the first.